Currently Running didn’t begin as apparel. It began as a magazine.
Founded by Nash Howe, it originally lived between surf and run culture, documenting a lifestyle where movement wasn’t confined to one lane. Running, water, travel, and routine all existed together. The early identity was built through imagery and pacing, capturing a type of athlete who wasn’t just training, but living through motion.
Before any product, it was about observing what running felt like in real time.
When apparel entered, it felt like a natural extension of that world. Shorts, tops, socks, and headwear built around actual use. Lightweight, breathable, and designed to stay in rotation. Pricing sits in that middle space, intentional but still reachable, not mass, not ultra niche.
Now it lives in the same conversation as District Vision, Tracksmith, and Saysky, but it arrived there differently. Those brands were built as products first. Currently Running came from documentation, then became something physical. That origin still shapes how it moves.
DISTANCE CULTURE 