DISTANCE CULTURE

The London Marathon was first held in 1981, founded by former Olympic champion Chris Brasher and athlete John Disley after being inspired by the New York City Marathon. What began with just over 7,000 runners has grown into one of the world’s most recognized races, now drawing tens of thousands each year while raising hundreds of millions for charity, embedding itself into the rhythm and identity of the city.

That same sense of place continues to shape how running exists in London today. Bandit Running has introduced its London ’26 capsule, a city-specific release tied to a limited pop up at Protein Studios in Shoreditch. The collection is being released through the @runlimited.ldn Club Lounge space, with in-person availability running through Saturday before select pieces move online for global shipping.

The capsule continues Bandit’s focus on performance-driven apparel with a strong visual identity, using London as both setting and reference point. The rollout leans into community, bringing together local runners and creatives through the temporary space at 31 New Inn Yard.

The release is accompanied by a campaign film directed by Henry Kornaros, featuring a cast that includes Fonzie Jones, Anna Oloyede, OneTwoFreeman, and Oisin in London, reinforcing the brand’s ongoing connection between running, culture, and city-specific storytelling.

Select pieces will be available online following the pop up.

You can shop that here http://banditrunning.com